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International group helps shape Davao's brand as a top destination

January 10, 2017 By

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A team from the Asean-Korea Center is helping the city, already recognized as the Top 3 Meetings, Incentives, Conferences, and Exhibitions (MICE) destination in the country, to boost that position in the international scene.

On Monday, the team of 12 persons from Asean-Korean Center conducted a tourism-building workshop on Branding Davao as a competitive (MICE) destination at the Marco Polo Hotel.

Asean-Korea Center is an international organization mandated to promote economic and socio-cultural cooperation between Asean member states and the Republic of Korea.

“I hope the workshop will make great contributions to strengthening the capacities of Davao’s MICE industry professionals as well as promoting Davao City to the Koreans,” Asean-Korea Center Secretary General, Kim Young-sun, said in a press statement.

The workshop consisted of lectures on Korea’s best practices that made them a competitive MICE destination. There was also an academic analysis made on the current travel behavior of Koreans.

The team’s social scientist, Prof. Lee Seul-ki of the Seoul-based Sejong University, said the Koreans’ demand for outbound travels has been consistently increasing with improved accessibility and flight options. This, he said, became a demand generator for the tourism industry.

As to Davao City’s potentials as a tourist destination, Lee have underlined the city’s security capabilities with the Central 911 system and the Public Safety and Security Command Center (PSSCC), as among the factors his countrymen have taken into consideration in including the city in their itinerary. CIO